Land & Living
Ohio Farm Bureau tasked EducationProjects.org to deliver a cohesive experience at the Ohio State Fair that would transform the way 140,000 visitors see Ohio’s modern agriculture industry. In the past, participants and sponsors brought tradeshow-style banners and set up in designated areas of the 40,600-square-foot building. For the 2019 redesign, EducationProjects.org sorted through the participant activities and added educational programing. In my role as Creative Director and Designer, my work brought the experience together with a an environmental design system encompassing backdrops, wayfinding, permanent hand-painted murals, and a large sculptural assemblage. The design focused on helping fairgoers understand how farmers care for animals and the environment through advanced technology, and the impact that has on Ohio’s food supply.
The result: Ohio’s farmers and the agriculture community were presented as fresh, contemporary, and accessible to an urban audience. Wayfinding and content area signage were provided to direct, inform, and excite visitors. Messages were reinforced through both atmospheric graphic wall-hangings and large “Did you know?” signs placed in the four major content areas. Vivid wall-to-wall color and engaging, simplified imagery mask grimy, problematic surfaces of the 100-year-old host building. Over 500 visitors were surveyed and the results were increased understanding of the agriculture industry and an enjoyable experience.